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The biggest part of our digital transformation is changing the way we think

- Simeon Preston, Bupa

COVID19 has accelerated the digitisation of every aspect of our lives. We’ve found ourselves forced into sudden digital usage in education and work, access to social networks, health services, cultural activities, banking, and shopping. The pandemic causes digital consumption to rise by over 30%, forming new and lasting consumer habits.

While companies and brands were largely able to adapt to the immediate shifts in digital behaviour, our increasingly digital world has the potential to leave behind the most vulnerable of society. An inability to engage with digital media can accentuate disadvantage and exclusion for those with fewer opportunities. This disadvantage is particularly evident among senior adults, migrants and refugees, even young people where a lack of digital skills is synonymous with social isolation and loss of autonomy.

The BESTIE project promotes cooperation within the community on an intergenerational basis, bringing together seniors, migrants, and young people with the help of adult educators, to overcome the digital and social exclusion of these groups, by allowing them to work together on bridging key skills. Rather than combating digital exclusion by more simply offering more digital opportunities, BESTIE combats digital exclusion by offering the most natural and socially beneficial method; community-based exchange in creating human interpersonal connections!

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